P.U.R.E When your creation calls for true vibrant flavors our superior concentrates will delight your every taste bud. Count on PURE to leave out any non-essential ingredients or color additives. Just the pleasure of simple and clean taste. Choose from a rainbow of bright, sweet fruits ready to mix into your next masterpiece. Great for a flavor boost or to mix into your desired base for a single-flavor experience. Concentrated flavors are not designed to be used alone.